This doesn't surprise me at all. According to a study to be presented at Obesity Society meeting this week, the least healthy cereals are ones being marketed most aggressively to children.
Among the tactics include tie-up between cereal manufacturers and TV shows and movies.
According to the report, the top ten advertised cereals to children with poorest nutrition rating:
1. Reese's Puffs2. Corn Pops
3. Lucky Charms
4. Cinnamon Toast Crunch (tied)
4. Cap'n Crunch (tied)
6. Trix (tied)
6. Froot Loops (tied)
6. Fruity and Cocoa Pebbles (tied)
9. Cocoa Puffs
10. Cookie Crisp
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